My instagram filters are mostly adjustments of light/color/contrast as that was something I was missing: highly usable filters and not novelty filters.
Elin, Miriam, Anna and more
I named my filters after friends and people I follow who has a special aesthetic, or post pictures that they are inspired by.
Above are pictures of three of the filters with the people that inspired and named them.
Elin Sandström: illustrator and inspires her followers by posting collections of old photographies.
Miriam Parkman: weaver and vintage enthusiast who mostly wears clothes from the 40’s and 50’s.
Anna Malmborg jazz-singer and passionate about the late 60’s and 70’s.
Elin: The statistics
The filter ‘Elin’ had within 2 weeks of publishing more than 1 million impressions. The spread is steadily increasing with about 200 stories published each day.
A design for thumbnails were made to be coherent and simple but at the same time give the feeling and the color adjustments of the filters.
Every filter has a story
Sandra – inspired by the soft colors of influencer Sandra Beijer
Unn – After Unn Swanström. She’s one of the most colorful people I know, always new haircolors and bright colored clothes. This one was specially made to boost her pink hair.
Nicole – Warmth and glamour inspired by my dear friend Nicole Kavander
Manuela – My friend Manuela Fredriksson asked me to make a filter where bread- and spinach would look as tasty as it is.
Sylvester – A disco filter inspired by the late artist Sylvester.
Try them out
You can find and try all of the filters via my instagram profile: